SET MARGINS'

The Manual of Design Fiction

We find ourselves at a moment in time when an increasingly complex state of the world - and our place within it - makes an orientation towards the future not only relevant, but essential. Today, no future is improbable, which is why the unanticipated white space - the void of unknown unknowns - must be investigated, considered and discussed at all levels of an organization. From climate change and economic instability to rising inequality and the fragility of democratic institutions, we face a panoply of uncertainties. For too long major decision makers have largely treated the future as a matter of business modeling, an engineering problem, some sort of sexy vision exercise, or savvy marketing campaign to foment anticipation around future products. What we need are alternative frameworks or mindsets for decision making that consider solutions along with their risks and implications, while incorporating a diversity of both disciplinary and human viewpoints. Design Fiction is a method

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Aggiornato il 10/06/2026